JC II is a part of the inspiration of this brand. During his younger years, he was a DJ in a small town in Alabama. His stage name was Sansui Jock! Till this day he is still referenced by his moniker.  

As a family, a brand was wanted to be created where we not pay homage but also build a legacy as a TRIBE. From me, the parent, down to my youngest kids have their footprint in the creation of this brand! 

Enjoy our brand and experience our TRIBE!